The Santa Dollar™ Program was
designed 1. Increase store traffic
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In 1985 there was a tremendous amount of growth in Florida. Many of our clients were located in strip shopping centers that had been overlooked due to the building of new super-malls. Publix Supermarkets was one of the first retailers to participate in the Santa Dollar™ Program for Christmas 1985. |
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 Since Santa Dollars™ were only available through certain retailers,
people came from miles away to snatch up this unique “Holiday Currency” and help
a worthy cause at the same time. Santa Dollars™ enjoyed lots of media attention, and
as a result, many good things happened.
Publix expanded the Santa Dollar™ Program over the next few years. Mr. Charlie Lane, VP Lakeland Division of Publix greatly appreciated the excitement Santa Dollars™ created in his stores. In the early 1990’s he kindly recommended other retailers that he felt would enjoy and benefit from the program. We thank Mr. Lane for his vision and confidence. THE REST IS HISTORY! |
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1. If you are a retailer and want to become a Santa Dollar™ Partner, simply CONTACT US with your outlet locations and we will let you know if your market area is available for leasing. If your area is available, you will be sent a packet of information, outlining the Santa Dollar™ Program. This packet will also include a Santa Dollar™ contract, securing your market area for the designated holiday season. |
Get
Involved!
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2. If you are a charitable organization and want to become a Santa Dollar™ Partner/Client, simply CONTACT US with the name of the retailer and their outlet locations you will be using to operate the program and we will let you know if your market area is available for leasing. If your area is available, you will be sent a packet of information, outlining the Santa Dollar™ Program. This packet will also include a Santa Dollar™ contract, securing your market area for the designated holiday season. |
| 3. We will do the rest!
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